4D Lotto, as an online gambling establishment, has been designed to be a game-changer in the gambling industry. To establish a strong and bold brand identity, we chose a vivid gradient colour palette. 

Building upon this gradient concept, numbers have been introduced to craft the supporting graphic. Similarly to how a gradient transitions gradually from one colour to another, the numbers stack and move in a dynamic nature, further adding depth to an immersive and thrilling sensation. 

Distinguishing itself as a ‘small buy, regular win’ concept, the tagline, “A Bonus”, emphasises the idea of attainability and optimism. 

The sub-games’ logos have been created based on the core brand’s design. Each sub-game’s brand colour is selected from the main gradient, with styling that incorporates elements and colours that blend with the main branding, while also adding a touch of individuality and distinction.

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