The design concept for Be Merry captures the friendly, lively spirit of a neighbourhood business. “Froyo, Joy & More” is incorporated into the logo, highlighting the shop’s speciality while reflecting its joyful, community-driven character.

At the heart of the brand are “Be” and “Merry”, two animated characters representing the initials B and M. Their playful interactions bring personality to the identity, while the signature fro-yo swirl, affectionately known as “puppy poop” shaped, adds an unexpected touch of humour and character.

Guided by the philosophy Eat, drink, and be merry, for tomorrow we die, the identity moves beyond the traditional cute aesthetic, balancing warmth with a cheeky, slightly rebellious edge.

bemerry.au