Bellerine Geelong
Bellerine Geelong
A relaxed brand identity shaped by the meeting of coast, river and community.
About
Set between Corio Bay and Barwon River, Bellerine Townhomes takes its cue from the unique relationship between water, landscape and community. The identity draws on these connections, using subtle references and layered tones to evoke a sense of calm and a distinctly coastal way of life.
This idea extended into the printed brochure, where gradients were applied to translucent acetate stock to represent the Barwon River, the Bellerine Peninsula and Geelong. As the colours overlap, they reveal the relationship between these three places, creating a tactile expression of the project’s connection to its surroundings.
Services
Naming
Brand Identity
Brand Strategy
Brand Design
Brand Voice
Brochure
Photography
3D Renders
Website
Flipbook
Digital
Display Suite
Hoarding
Material Box
Print Production