Originating from Shantou, Fishpot introduced a different rhythm to Melbourne’s established hotpot culture. In place of fiery broths and familiar reds, the brand centres around a lighter style of dining where umami-rich soup flavours of the ocean take centre stage.

Located within bustling Chinatown, the identity needed to quickly attract bypassers. Deep ocean blues and playful illustrations evoke the richness of the sea, creating a visual language that is distinctive and attention-grabbing. References to Chinese idioms add moments of humour and heritage, allowing tradition to surface in unexpected ways.

www.fishpot.com.au