Fengrong Market has long been woven into the daily life of Shiyan, carrying a strong sense of familiarity and community. Located on a prominent walking street in Hubei, its rebrand brings this established character into a new chapter.

The identity pairs the market’s heritage with a fresh and contemporary visual language, introducing bold graphic elements and a more distinctive presence. The design respects what has made Fengrong familiar while opening it to new audiences, shaping a renewed destination for retail, dining and everyday life.