Lamco’s identity steps away from the familiar visual language of law firms, putting typography at the heart of the brand. The bold, sleek logo gives the firm a sharp and contemporary presence, reflecting its professionalism, experience and trust, while the name draws from the founder’s surname.

A secondary logo and supporting graphics bring more energy into the system, inspired by the founder’s youthful and dynamic personality. This carries through to the website, which keeps things minimal and text-led, with subtle details such as the leftward-sliding menu adding movement and a touch of sophistication.

lamco.au