Four decades after its beginnings in Sabah, Leeka entered a new chapter with an identity that honours where it all began. The original mark, reminiscent of a cocoa tree and a reflection of the company’s earliest ventures, remained central to the rebrand as a reminder of the grit and perseverance that shaped the business.

Rather than reinventing the symbol, the design refines it into a more contemporary expression. Familiar forms were retained and simplified, allowing the brand to acknowledge its history while embracing a renewed sense of confidence. Old and new sit together naturally, reflecting the generational values that continue to guide the group today.

Accompanying the visual identity is a brand statement that speaks to decades of experience, entrepreneurship and a spirit that has continually looked beyond borders.

www.leeka.com.au