With more than twenty-five years of experience, Orans has long been recognised for its expertise in wellness products. The refreshed identity builds upon its technical foundations, introducing a gentler expression inspired by nature and the rituals of rest.

Organic forms inspired by the natural world echo the character of Orans products themselves: the curve of timber, the drift of sand, the quiet trace of heat on skin. These gestures translate a sensory experience into a visual language.

The tagline reflects this spirit. Incorporated within it are three graphic icons representing Orans’ sauna, ice bath, and spa pool offerings, visually connecting the brand to its core products. Each experience is designed to guide the body through a sensory journey, echoing the natural rhythms of warmth, steam, texture and light, and inviting a deeper connection between human instinct and the elements.

Under the same umbrella, Orans Bespoke represents a more tailored offering. A moody visual styling to evoke a deeper sense of intimacy, depth and quiet luxury. The tagline, The Art of Warmth, further reinforces the idea of bespoke craftsmanship, the warmth of the hands that crafted each piece and the warmth it will deliver to its users.

www.orans.com.au
www.oransbespoke.com.au