Inspired by the cascading form of its twin towers and the ongoing evolution of Pentridge, Cascade Square was conceived as a brand that bridges past and future. Themes of duality and renewal informed a visual language that feels fresh, optimistic and community-minded.

This thinking extended across every touchpoint. Two distinct publications were created: a large-format project brochure celebrating the architecture and a magazine-style lifestyle piece capturing the character of the neighbourhood. Custom stepped trims and binding reference the building’s cascading form, while playful illustrations and a soft green palette bring a sense of warmth and youthful energy to the brand.

www.cascadesquare.com.au