Dainty on Toorak
Dainty on Toorak
Elevating a Melbourne institution through a refined expression of Sichuan hospitality.
About
For decades, Dainty has been synonymous with authentic Chongqing cuisine. With the opening of its Toorak home, the opportunity arose to reimagine the brand for a new audience while retaining the spirit that made it a Melbourne favourite.
Traditional references were carefully balanced with a more contemporary sensibility. Copper tones and soft creams introduce a sense of warmth and sophistication, reflecting a dining experience that feels familiar and elevated. The tagline, Higher Level, speaks to this transformation, marking the addition of a new upper floor and signalling a shift in experience.
The idea continues throughout the restaurant, where private dining rooms draw their names from the mountains of Sichuan. The icon brings two cultures into a single form — the Chinese character 天 folded into the curve of Dainty’s D. From signage to wayfinding, every detail was designed in collaboration with AIR Design Studio.
Services
Rebrand Identity
Rebrand Strategy
Brand Voice
Brand Design
Signage
Wayfinding