Named after the province of Shanxi and inspired by the distinctive texture of knife-sliced noodles, Dao Noodle brings together regional heritage and contemporary dining culture. 

To help Melbournians find their footing, the brand introduced “DXM Noodle” as an English alias – the three characters of 刀削面 (knife-sliced noodles) unpacked into an acronym that explains its offerings. Chinese shadow puppetry characters and Chinese verses have been illustrated as a playful layer of storytelling. Heavy typeface and bold yellow cut through the noise of CBD.

www.daonoodle.com.au