Named after the Korean word for the peak of a mountain, Maru draws meaning from the ideas of gathering, celebration and shared experiences. This sense of elevation informed the brand, with mountain forms becoming a recurring graphic throughout the graphic language. 

Traditional Korean characters and colours provided the foundation for the identity. Through a contemporary lens, these graphic elements become an iconic visual language that represents the vibrancy and welcoming culture of Korean culture.

www.marubbq.net.au