Developed by Joy-Ann Blossom and designed by Taouk Architects, Deca Kew’s brand identity is a reflection of an audience seeking quality, space and a life connected to the character of Kew. 

The name Deca draws meaning from ten. It speaks not only to the limited collection of residences but also to the decades of heritage that have shaped Kew and the depth of experience brought together by the team behind the project. From this idea emerged the tagline Crafted for Ten. 

This thinking extends into a tailored naming system that distinguishes the product offering. Crafted for Eight identifies the collection of oversized residences, while Crafted for Two introduces the penthouses as something more exclusive and intimate. 

Inspired by the tones of Esmeralda stone and the landscape of nearby Yarra Bend, the identity carries through to a complete suite of printed collateral. A custom book-binding system has been employed, offering flexibility for updates as the project evolves.

www.decakew.com.au