Hotpot Hero is designed to capture the vibrancy of communal dining through a bold and expressive visual identity. Inspired by glowing embers and dancing flames, the brand balances playful character with strong recognition, creating a lively presence within QV Melbourne.

At the centre of the identity is the Hero, a mascot that embodies warmth, energy and the spirit of the brand. Supporting graphics and a custom illustrated mural extend the narrative, bringing together cultural references and the restaurant’s signature food train experience into a cohesive visual system.