Maita set out to challenge expectations of what an Asian grocery store could look and feel like. Warm, vibrant and contemporary, the brand was crafted to feel inviting and familiar at first impression.

The name originated from the Chinese phrase 买它, meaning buy it. Simple and memorable, it carries a pure sense of excitement and discovery. This idea continues through the identity, where the letter M transforms into a symbolic window, encouraging curiosity and inviting customers to explore unfamiliar flavours or ingredients.

www.maita.com.au